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Cosentino Group, the world leader in the production and distribution of innovative surfaces for architecture and design, has partnered with American design magazine Surface, architect David Rockwell and design studio 2×4 in the creation of The Diner, an installation to be revealed at Ventura Centrale during the 2018 Salone del Mobile furniture and design fair. The fully operational pop-up restaurant will immerse visitors in a coast-to-coast journey through the United States, where four distinct environments—the Roadside Diner, East Coast Luncheonette, Midwest Diner, and West Coast Diner—will celebrate American design. Running throughout Milan Design Week, the installation will feature ongoing programming including events and performances.
“Diners have always been a home away from home for me and a place to observe people coming together. They are inherently optimistic, and have always been a mix of consistency, familiarity, and pioneering design. It has been a thrill to collaborate with Surface and 2×4 on our own version of The Diner. Along with the LAB at Rockwell Group, we handpicked some of our favorite brands to collaborate with us in order to create a unique visual language that expands and extrapolates on the DNA of this American cultural icon,” says David Rockwell, founder and President, Rockwell Group.
Rockwell developed the design concept for The Diner, while creative studio 2×4 created its graphic identity. In addition, some of the world’s most celebrated design brands have contributed to project. Spanish surfaces company Cosentino utilized its signature Silestone® quartz surface in Pearl Jasmine and Eternal Marquina to create a 45-feet-long central bar, designed by Rockwell and the LAB at Rockwell Group. The Roadside Diner will feature a coffee bar made of Dekton® ultracompact surface in Orix, a texture inspired by eroded cement, while the East Coast Luncheonette, Midwest Diner, and West Coast Diner will feature Dekton® booth tables in Opera.
“We are honoured and privileged to be part of David Rockwell’s immersive eatery project celebrating American design. Silestone® and Dekton® surfaces bring beauty and performance to the bar and table tops of this amazing restaurant project,” says Santiago Alfonso, VP of Marketing and Communication for Cosentino Group.
“The Diner” – April 17-22– Ventura Centrale, Via Ferrante Aporti 15, Milan.